AIT notes #2

dated  12-1-17

What is search engine?

Search engine optimization?

• Maximizing visitors to website

Algorithm based recovery ranking system

1. Crawling and indexing
2. Retreival and ranking

IRT- information retreival technique - info from server

- Relevance

Concept of search engine

-Relevant webpages

-Web link structure(hyperlink)

HITS algorithm

• Determining search engine
• Delivery relevant content
• Analyzing ranking system