AIT notes #3

dated 17-1-2017

Determine searcher intent

Types-

transactional - commercial websites

Navigational - specific websites

Informational - reviews

Advance search techniques

Vertical searching techniques- used to find specific content

• Speciality web pages

              Example- google- drive, maps, news, etc

#seo goals-

1. Seo for raw traffic
2. Seo for ecommerce
3. Seo for mindshare
4. Seo for direct marketing
5. Seo for idological information
6. Seo for reputaion management

Objectives of SEO